For the last five years, I've expanded my work as an independent consultant, offering digital communications strategy, hands-on channel management, content creation, digital ad buying, and a variety of supporting services to clients primarily in the architecture and design space, including Leckie Studio, Stark Architecture, the Architecture and Design Film Fest, Vancouver Special, and more.

I seek to work with select brands with deep roots and in alignment with my personal values - with a mission and vision that I can fully support and that fulfils a sense of contribution to the greater good.

Prior to my independent work, at Onni Group I directed digital and social media strategies for a diverse portfolio of North American residential, commercial, and hospitality projects. My efforts increased revenue, brand affinity, and overall traffic to both digital and physical properties. Additionally, I managed a substantial digital ad budget, developed high-profile brand partnerships, and introduced brand voice guidelines and social responsibility standards.

I thrive in environments where teamwork and collaboration are paramount, and I am an emotionally intelligent, empathetic leader and team member. I’m adept at managing cross-functional projects, ensuring seamless communication and efficient project execution, and am always willing to approach challenges with a design- and growth-orientated mindset.

• Managed strategic digital communications and social media planning, activation, and reporting for a collection of long-term boutique clients, with a focus on those in architecture and design

• Developed and executed comprehensive digital strategies resulting in exponential social community growth and significant measurable increases in reach, engagement, and positive sentiment

• Provided creative direction for campaigns that led to attributable sales and new client acquisition

• Directed the development of visual content that enhanced brand communications

• Crafted unique brand identities that differentiated clients in competitive markets, leading to increased in brand recognition in target audiences

• Managed rebranding projects that revitalized positioning in alignment with evolving market trends

• Conducted in-depth competitive, brand, and audience analyses to identify market opportunities and threats, informing strategic decisions

• Utilized audience insights to tailor marketing messages, resulting in improved community

• Produced high-quality content plans and creative assets that drove engagement and conversion

• Created compelling copy that resonated with target audiences and reinforced brand messaging

• Implemented robust KPI monitoring systems that provided key insights and improved performance

• Analyzed campaign data to optimize strategies and create repeatable success

• Developed efficient workflows and processes that enhanced project delivery and reduced costs

• Implemented project management systems that streamlined operations and communication

• Recruited and trained high-performing talent for in-house roles within client organizations

• Provided coaching and mentorship that fostered professional growth and performance

• Planned and optimized digital advertising campaigns that achieved high conversion rates

• Managed complex projects from inception to completion, ensuring timely delivery and alignment

• Coordinated cross-functional teams and resources to achieve project goals efficiently

• Past and current clients include: Leckie Studio, The Backcountry Hut Company, AkB Architects, Vancouver Architecture + Design Film Festival, STARK Architecture, Donohoe Living Landscapes

• Directed comprehensive digital and social media strategies for Onni Group’s diverse portfolio of North American residential, commercial, and hospitality brands and projects in Vancouver, Los Angeles, Chicago, and Seattle

• Managed the digital marketing team of three, reported to the EVP of Sales + Marketing

• Generated significant growth and meaningful engagement in the brand’s online communities, which resulted in increased revenue, brand affinity, and overall traffic to digital and physical properties

• Managed creative development with internal teams and external content creators

• Developed high-profile brand partnerships and influencer relationships that resulted in increased reach and impact of digital messaging

• Introduced brand voice guidelines, a digital brand standard manual, as well as social responsibility and reputation management guidelines

• Integrated digital strategy with traditional marketing programs

• Managed the integration and performance of external support teams including social media contractors, branding agencies, content developers, and advertising agencies

• Developed internal programs and mechanisms for developing, executing, and measuring the success of strategic support, and sharing learnings with the executive leadership team

• Managed a $1,000,000+ digital ad budget across North America to support brand and sales targets

• Jive PR + Digital is a boutique PR and social media agency with offices in Vancouver and LA, and a focus on building community and growing awareness for brands in food and beverage, entertainment and creative industries. While Jive began as a traditional PR agency, the shifting media landscape has led to 70-80% of the business being driven by social-first clients, with a focus on hyper-targeted digital ad buying, influencer marketing, content development and community management.

• Managed and mentored a team of five digital communications coordinators

• Led strategy development and brand initiatives for key clients, including Granville Island Brewing, Earth’s Own, Creative BC, Honda, Vancouver International Film Festival, Bauhaus Restaurant, and Villa Maria Wine

• Developed comprehensive annual and campaign-based strategies to achieve specific business objectives of each client, with broad goals of building awareness and driving revenue, and narrow goals specific to brand demographics

• Optimized existing and introduced new core business processes that dramatically shifted the way the agency operates, including those related to proposals, strategic planning, creative development, marketing automation, database management, analytics and reporting

• Developed and launched Jive’s Influencer and Ambassador programs, resulting in increased revenue for the agency and added value to clients

• Directed creative for key client asset development, working with external teams to produce compelling brand-focused lifestyle content. This asset development solved existing content supply issues and created a new revenue stream for the agency, by pitching existing clients above-scope photo and video development, executed by a team of sub-contractors

• Business Development and Proposal Development leading to new agency business

• Hawkers Wharf was designed as an ambitious 2.2 acre open-air market and event space on the North Shore, developed in connection with Concert Properties, featuring independent food vendors, an accelerator co-working kitchen, and a restaurant

• Managed the development of communications, social media and events systems to build community awareness and drive traffic and on-site sales

• Development of on-site events programming designed to drive traffic and sales

• Social media strategy, implementation and management, including coordination of content production across multiple channels

• Management of PR team and internal / external communications, media relations

• Juniper Bar + Kitchen, a 3000 square foot, 100+ seat farm-to-table restaurant in Vancouver’s vibrant Chinatown neighbourhood was born from a passion for the flavours of the Pacific Northwest

• Original concept ideation, visioning, business plan and identity development with an active, hands-on role in all elements of the project

• Brand development and execution across all digital and physical channels

• Advised on architectural development, menu development, space design and build, and core team recruitment efforts

• Communications planning and social media strategy, content creation and management, press contact, media consultant

• Developed and implemented regional marketing strategies and campaigns

• Designed and developed a range of marketing materials, including digital content, print collateral, event materials, advertisements, and promotional materials

• Monitored and analyzed market trends, competitor activities, and customer behavior

• Coordinated events, trade shows, and sponsorships to enhance brand visibility and generate leads

• Assisted in the tracking and reporting of marketing metrics and KPIs to evaluate campaign effectiveness

• Collaborated with internal teams such as sales, product development, and creative services to ensure alignment and consistency in messaging

• Provided administrative support to the marketing department, including budget management, vendor coordination, and scheduling meetings

• Active member of the social committee

In this design-focused, hands-on role I lead the branding and communications design program for AECOM’s Canadian operations and managed a team of eight regional marketing staff across the country in the production of consistent regional materials.

• Designed all corporate brochures, regional materials, quarterly magazine, newsletters, direct mail, signage, display and trade show / event materials

• Developed internal corporate communications platform for strategic visioning program, health & safety program and bi-monthly newsletters

• Copywriter and / or Editor for all Canadian communications

• Managed a team including junior designers, interns and administrative support as well as corporate advertising programs and budgets

In this intermediate role I was responsible for regional corporate collateral production including graphic design, copy writing, project and print management, as well as managing and executing the Vancouver events budget and calendar

• Designed and produced materials for events, proposals, special engagements, media campaigns and recruitment efforts

• Managed high-profile events for key clients and industry leaders including seminars and galas, industry networking and association events

• Coordinated regional advertising program, including design, research, media buying, rate negotiation design