Industry: Prefabricated / Modular Homes, Architecture + Construction
Engagement: Social Media Strategy & Management, Content Development, Digital Communications

Hewing Haus is redefining small-scale living in Canada with beautifully engineered mass-timber prefabricated homes designed for speed, style, and sustainability. My role focused on strengthening the brand’s digital presence, growing its social media community, and elevating the company’s reputation across both consumer and trade audiences.

Objectives

• Grow brand awareness and community across social media

• Improve engagement and overall visibility through consistent and strategic content

• Support sales and inquiries through increased traffic and discovery

• Strengthen brand credibility within the prefab and architecture space

Results

Within 12 months, Hewing Haus saw substantial, measurable digital growth:

• 61% increase in social media community size

• 45% increase in interactions

• 58% increase in views

• Growth was driven by organic strategy and execution: only 2.3% of view growth came from paid media

• Improvements were achieved through strategic posting frequency, consistency, and content variety

In addition to digital performance wins, I supported the brand in award applications, resulting in a major industry milestone:

• Finalist in the 2025 Georgie Awards — Best New Small-Scale Home up to 1,000 SQFT

• Recognition for the 700 sq. ft. Saturna 7 cabin located at Hewing Haven in Sunshine Valley, BC

Strategic Approach

• Developed and launched a cohesive social media strategy grounded in architecture-lifestyle storytelling and product education

• Refined brand tone and messaging to promote modern prefab design without a hard-sell approach

• Balanced consumer, trade, and industry content to expand reach across audiences

• Strengthened frequency and consistency across platforms to build authority and traction

• Leveraged multi-touch content including behind-the-build storytelling, customer lifestyle narratives, manufacturing process insights, and influencer/testimonial alignment

Challenges & Solutions

One of the project’s core challenges was limited budget for photorealistic renderings and ongoing professional photography, which are pivotal in the architecture and design category. To mitigate this, I:

• Experimented with AI tools to visually prototype new home styles

• Recommended a hybrid content direction, including:

  • Professional photo/video capture during select new home installations

  • Short-form video and owner journey features for digital channels

  • Product education videos teaching build process, value, and customization options

  • User-generated and community-generated content to expand reach
    These solutions provided a scalable, cost-conscious path to visual quality and narrative depth while preserving the premium feel of the brand.

Impact

The sustained audience growth, improved engagement, and industry recognition positioned Hewing Haus for:

• Increased top-of-funnel inquiries

• Increased credibility in the competitive prefab/architecture landscape

• A warmer and more educated pipeline of prospective customers