The Backcountry Hut Company redefined the prefabricated recreational architecture space with its innovative, sustainable, and award-winning designs.

Focused on providing accessible and eco-friendly solutions, they offer modular, flat-pack cabin kits that can be easily assembled in remote locations. These architecturally designed recreational homes have been considerately developed to minimize environmental impact while maximizing comfort and functionality.

Using high-quality, durable materials, their designs emphasize simplicity, efficiency, and a deep respect for nature. The company's approach allows for rapid deployment, making it ideal for outdoor enthusiasts seeking an off-grid retreat without compromising on modern amenities. Their commitment to sustainability and innovation positions them at the forefront of the prefabricated architecture industry.

I was engaged to help support this nimble start-up to streamline and amplify digital messaging, build community, improve brand recall and sentiment, and support the brand across a number of digital and physical activations.